RETAIL & ADVERTISING.
The use of aggregated anonymised mobile network data is helping our clients to create a reliable picture of the interaction between people and retail premises and outdoor media.
For example, it may help a retailer decide whether to rent premises in a particular shopping centre, based on a reliable picture of exactly what percentage of target customers are likely to shop there.
Unlike traditional methods of gathering information, mobile devices benefit from location based services and “always on” user behavior, and are not influenced by seasonal variations. As a result, the data obtained is more accurate and can help to create a clearer and more detailed picture of customer behaviour.
Many of our clients are exploring the use of mobile analytics to target specific demographic groups, such as reaching new audiences through strategically-placed outdoor advertising with the location based on precise statistical information. Similarly mobile analytics can be applied to measure the effectiveness of outdoor media campaigns and inform future strategies.